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EGIA Contractor University

Contractor Educational Programs

Sustainable Residential Business Service Calls, Best Practices

Tuesday, July 26th – 10:00am – 11:30am Pacific (1:00 – 2:30pm Eastern)

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During this presentation, Garry Upton, Vice President of Decision Analyst, will share key findings from a study conducted with homeowners across the country on the best and worst HVAC service call practices. This intensive study revealed homeowners’ thoughts about contractors, as well as their recent use of contractor services. Upton will discuss the importance of the “Service Agreement” tool and its best use. Register today to:

  • Gain an unbiased look at the contracting industry and learn how you might benefit by adjusting your interaction with your homeowner clients.
  • Better understand homeowners and their beliefs concerning home services businesses.
  • Discover new ideas and best practices that that will take your business to a new level of success regardless of the weather, economy or the competition.

Garry Upton

Executive Vice President, Decision Analyst

Garry Upton is the Executive Vice President of Decision Analyst and has over 35 years of marketing and marketing research experience giving him a keen sense of strategy and its importance in stimulating business growth. Garry is also an accomplished speaker and has been invited to speak at various colleges/universities, conventions, and trade shows including Comfortech, ACI, ACCA, Nutritionals annual meetings, AMA chapters, PRSA regional meetings, HABITAT X, as well as others.

Prior to joining Decision Analyst, Garry’s work experience has included Lennox Industries (Director of Marketing Research) Dr Pepper (Marketing Research and MIS Management), and A.C. Nielsen (Retail Index operations supervision and client service account management). Garry is a product of the University of Nebraska, with postgraduate work through a joint program with A.C. Nielsen and Northwestern University.

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