How to Effectively Use Financing to Improve Your Sales and Profitability
Tuesday, January 26, 2016 10:00am – 11:30am Pacific (1:00 – 2:30pm Eastern)
What do the country’s top home improvement contractors all have in common? The things that often come to mind first are quality workmanship, excellent customer service and compelling marketing. These are all true, however, in today’s marketplace where the average US homeowner has only $3,800 in their bank account, another key factor that differentiates the top contractors from the rest of the pack is their ability to effectively integrate financing into their sales process.
With the perceived confusing nature of financing and hundreds of programs to choose from, many home improvement businesses still prefer not to deal with consumer financing unless they have to. With that said, contractors that have not “bought in” to consumer financing programs and mastered the art of presenting them to their customers are leaving thousands upon thousands of dollars on the table each and every week.
During this webinar, attendees will discover:
- The most effective ways to communicate and present financing options to your customers during the sales process
- Proven strategies and best practices for increasing your close ratio and average job size by leveraging financing
- The best financing options currently available for home improvement contractors and how to choose the right program for your business
- The different types of customers in the marketplace and what kind of financing offer is the most effective for each type
Eric Howarth, Vice President
Eric is the Vice President of Contractor Services and is the architect of EGIA’s GEOSmart Financing Clearinghouse which has facilitated the financing of over 100,000 residential and business projects valued in excess of $1.2 billion. Recognized as one of the preeminent thought leaders for consumer financing programs within the contracting industry, Eric routinely speaks at many of the major contractor events throughout the country and works closely with several of the largest equipment manufacturers and distributors to introduce financing programs and best practices to their dealer networks. With nearly two decades of experience training contractors on how to successfully integrate financing into their sales process, Eric also consults with many of the leading financial institutions to help them tailor their programs to better meet the needs of contractors nationwide.