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EGIA Contractor University

Marketing, Branding & Lead Generation Workshop – by Gary Elekes

March 7-8, 2018 – Nashville, TN

Help dealers understand the need for a marketing plan, marketing calendar, lead forecast and sales forecast and how to create quality leads. This class will also focus on developing better ads, use of financing, Yellow Pages and advertising as a whole.

Topics Covered:

  • Overview of Marketing Model in Today’s Environment
  • Marketing Evaluation
  • Marketing Planning Outline – Brand, Theme, Attributes, Customer Experience
  • Setting Marketing Goals for the year, BHAG 10 Year Goal
  • Service Agreements – Acquisition
  • Digital Marketing – Website Design, SEO, PPC, Social Media, Remarketing, Reputation Mgmt., Reviews
  • Lead Tracking and Understanding Metrics in Marketing
  • Marketing Calendar Layout of Media
  • Advertising & Media, Internal Marketing, and Operational Marketing
  • Marketing Programs and Promotional Ideas
  • Allocation of Funding into Media – Choices, Use of Co-op
Event Details
More Information
Presenter Bio

March 7-8, 2018
8:00 a.m. - 5:00 p.m.

Embassy Suites by Hilton Nashville-South Cool Springs
820 Crescent Centre Drive,
Franklin, TN 37067
Driving Directions

Premium Members: Free for the first two registrations (Additional registrations:
$199/person for 1-day workshops or
$299/person for 2-day workshops)

Non-Premium Members: $999 per registration

Cancellation Policy
The deadline to cancel your training registration without penalty is 15 business days prior to the training start date. Registration cancellations received after the deadline will result in a cancellation fee equal to the ticket price of this workshop.

Course Materials:

  • Course Manual/Workbook
  • Powerpoint Slides – Marketing, Branding & Lead Generation Processes
  • Marketing Evaluation Questions
  • Written Marketing Plan – Sample with Media Plan
  • Data of the Example Media Plan to Show Real Data in TV/Broadcast/Radio/Demographics
  • Market Potential Document – Defining the Market
  • Websites – URL’s Noted to Demo in Class as Part of Powerpoint Files
  • Electronic Files – Marketing Plan Template, Media Plan Files, All PDF Invoices and Agreements, Pricing of Agreement Files, Extended Warranty Files, Benefits PDF, Sample Marketing Files, Promotional Budget Calculator, Sweet 16 Promotional Cost Excel tool

Who Should Attend?

  • Owners of Trades Businesses
  • Any Marketing Manager or Marketing Related Position
  • Please NOTE: Agencies Are Not Welcome in This workshop (Conflict of Interest)

What to Bring:

  • A laptop running Microsoft Excel. These are working sessions and it is critical that everyone have their own laptop to work on (no mobile devices, tablets or iPads please).
  • Samples of Current Marketing Materials
  • Media Plan and Ads Company Has Used or Intends to Use
  • Marketing Budget and Promotions Used If Any

Follow-up Homework:

  • Watch all Marketing videos
  • Study the Relevant Marketing Files on the Site – Best Practices
  • Develop the Yearly Marketing Goals
  • Isolate Company Marketing Strategies – Service Agreements, Acquisition, Media, Internal
  • Develop a Marketing Budget
  • Develop a Marketing Calendar
  • Build a Lead Budget and Tracking Program – Cost Per Lead

Gary Elekes

President, EPC Training

Gary Elekes is serial entrepreneur with a passion for helping others become more successful by sharing what he has learned during his 20+ years working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting Imarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master's Degree in Business and Finance.

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