Lighting Programs as a Gateway to More Comprehensive Energy Improvements

Thursday, August 9, 2012, 11:00am-12:30pm Pacific (2:00-3:30pm Eastern)

Discover how program managers are leveraging lighting programs as a "gateway" to encouraging home and business owners to embrace more comprehensive energy efficiency measures. Motivating home and business owners to embrace energy efficiency can often begin with lighting because it is "is top of mind" because they see the energy savings and non-energy benefits immediately.

During this Web Exchange, you will gain these insights:

  • Learn how to take the complexity out of your programs
  • Discover step-by-step Best Practices for working with lighting manufacturers and retailers
  • Understand ENERGY STAR endorsed products and aligning your rebate guidelines
  • How expanding LED options create opportunities to engage new customer segments.
  • How "data mining" from commercial lighting program participants can lead to new efficiency projects.
  • Commercial lighting installation program transition strategies from perspective of utilities and manufacturer.
  • Early residential lighting program results from Department of Energy's L Prize Competition won by Phillips Lighting.
  • How to leverage utility retail program lighting point-of-purchase materials to allow greater customer visibility to utility portfolio programs outside of lighting.

Who should attend: Energy and water utility and state/local government staff who design and implement programs that encourage homeowners to make energy/water efficiency and renewable energy improvements.

No need to travel! Learn at your computer! As easy as a conference call! Your EGIA Leadership Academy Web Exchange registration includes one phone line (or Voice-Over-Internet) connection plus a web link to the presentations. You are welcome to use the phone connection on a speaker phone and project the Web Exchange in a conference room so an unlimited number of your associates can participate. After the event, you will receive a link to the archived Web Exchange with unlimited access to presentation slides with an audio recording of the presenters and question-and-answer discussion.

Can't participate on this date/time? No problem, register anyway, participate live with those from your organization who can make it, and you will receive a video/audio recording link afterward to view and share with others in your organization.

If you have any registration questions contact:

EGIA Registration Support
(866) 502-2021



John Phelan, Energy Services Manager, City of Fort Collins

Fort Collins Utilities

John PhelanJohn Phelan assists residential, commercial and industrial customers in using energy more efficiently, while supporting the City's renewable energy, green building, climate and sustainability initiatives. Prior to working for Fort Collins Utilities, he led the sustainable design and commissioning teams at a leading consulting firm in Boulder, Colorado. He has a Master's Degree in Civil Engineering from the University of Colorado Boulder and a Bachelor of Science in Conservation of Natural Resources from the University of California Berkeley. John is a registered professional engineer in the state of Colorado.

Rene' B. Burger, Senior Marketing Manager- Utility Program, Philips Lighting

Philips Lighting

Rene' BurgerRene' Burger is the Senior Marketing Manager for Philips Lighting Consumer Utility program for the United States. She oversees the Philips Lighting consumer utility program strategies, new program development opportunities, policies and procedures, administration, yearly goals and objectives. Her career consists of over 20 years' experience in marketing and trade marketing across Top 100 Consumer Products companies. Rene' is an executive member of Recharge Colorado, a member of NEEP, and SEEA.

Rick Bain, Director of Business Development, CREE

Cree Lighting

Rick BainRick develops lighting programs for incentives and development programs within the utility and power agency sectors, including ESCO and power agency development programs utilizing ARRA and regional funds for innovative energy efficiency programs, with focus on LED applications-capitalizing on "bundle services" programs. He developed the Incentive based programs for the EcoSmart LED product line within Home Depot.

Stan Mertz, Director of Retail Operations, Applied Proactive Technologies

Applied Proactive Technologies

Stan MertzStan Mertz has over 30 years of experience working in the retail industry, including 14 years in the home center industry with The Home Depot and Home Quarters/Builders Square. Stan has played a major role in the design and implementation of progressive upstream residential efficient products incentive programs. He serves possesses expertise in: Residential Utility programs - Relationship Formulation and Maintenance; Distribution - National and Regional Client Attainment; Education - Multi-level Integration into Diverse Portfolios; Litigation - Subject Matter Expert in Retail Merchandising Concepts; and Program Design - Progressive Pilot Program Creation and Implementation.

Moderator: Ed Thomas

This event has passed and registration is now closed.
To access a recording of this event, contact:

EGIA Registration Support
(866) 502-2021

Registration Fees:

  • Complimentary registration for Direct Employees of Utility or Government Entities
  • $195 standard registration for all others

You MUST register in advance to receive dial-in information and web access to the presentations.

Registration includes unlimited access for anyone in your organization to presentation slides with an audio/video recording of the presenters and question-and-answer discussion. Full contact information for all presenters is provided so you July contact them directly to ask your own questions.



Leadership Academy is brought to you by:

The Electric & Gas Industries Association (EGIA) is a non-profit organization that serves over 3,000 installation contractors, regional distributors, product manufacturers and other trade allies delivering energy efficiency and renewable energy solutions to millions of homes and businesses. EGIA also delivers services on behalf of electric, gas, water utilities and municipalities, including financing, rebate program administration and rebate processing; contractor network management, training and certification; and sales channel development and support. EGIA has facilitated the financing of over 80,000 residential and business projects valued in excess of $1 billion, and has administered over $450 million in rebate payments.

Promotional consideration provided by:

The Building Performance Institute, Inc. (BPI) is a recognized global leader, supporting the development of a highly professional building performance industry through individual and organizational credentialing and a rigorous quality assurance program. BPI works with building performance industry stakeholders to ensure that the professional bar for excellence in building performance contracting is established and maintained by creating and regularly updating technical requirements through an open, transparent, consensus-based development process.

Home Performance Resource Center The Home Performance Resource Center is a national not-for-profit organization formed to conduct research and education concerning the field of home energy performance. The Resource Center conducts research and documents home performance-related issues for government policy makers, residential energy efficiency program managers and industry stakeholders to promote job creation, economic recovery, lower household energy bills and deep reductions in residential carbon emissions through improved home energy efficiency.

NARI advances and promotes the remodeling industry's professionalism, product and vital public purpose. NARI connects the remodel-ready homeowner with ethical, professional remodelers.

State and Local Energy Report Launched in August 2008, State & Local Energy Report is a quarterly magazine designed to share successes and spur dialogue among all levels of government and key stakeholders on issues of energy efficiency, policy, technology, and economics.  Our sponsoring organizations include the National Association of State Energy Officials (NASEO), the National Association of Regulatory Utility Commissioners (NARUC), the National Energy Assistance Directors’ Association (NEADA) the National Association for State Community Services Programs (NASCSP) and the Energy Programs Consortium (EPC).

About Leadership Academy

Through direct engagement, webinars, presentations, workshops and network exchange's, Leadership Academy challenges organizations to commit to implement sustainable business practices, and encourage the firm owner's and management staff to actively participate in their, and the company's, long-term growth while integrating utility and government programs into successful business models.

The EGIA Leadership Academy helps attract and inspire those organizations seeking to grow their business to capitalize on numerous federal, state and utility initiatives aimed at encouraging home and business owners to install comprehensive energy efficiency and renewable energy related measures.