Water Heater Retail Point-of-Purchase:
Reaching Homeowners When Ready to Buy

Thursday, July 12, 2012, 11:00am-12:30pm Pacific (2:00-3:30pm Eastern)

Learn the latest in retail point-of-purchase marketing tactics for water heaters that include:

  • Gas Water Heater retailer strategies with Home Depot and Nicor Gas
  • Heat Pump Water Heater partnership between Sears and Central Hudson Electric and Gas
  • Technical complexities of point-of-sale based education from Northwest Energy Efficiency Alliance, a non-profit organization funded and supported by Bonneville Power Administration, Energy Trust of Oregon and more than 100 Northwest utilities
  • Appliance in-store rebates and promotions

During this Web Exchange, you will gain these insights:

  • Increasing the effectiveness of package "clings" and shelf labels
  • Keys to success with turn-ins and other in-store/parking lot events
  • Engaging ways to conduct in-the-field training of store staff

Who should attend: Energy and water utility and state/local government staff who design and implement programs that encourage homeowners to make energy/water efficiency and renewable energy improvements.

No need to travel! Learn at your computer! As easy as a conference call! Your EGIA Leadership Academy Web Exchange registration includes one phone line (or Voice-Over-Internet) connection plus a web link to the presentations. You are welcome to use the phone connection on a speaker phone and project the Web Exchange in a conference room so an unlimited number of your associates may participate. After the event, you will receive a link to the archived Web Exchange with unlimited access to presentation slides with an audio recording of the presenters and question-and-answer discussion.

Can't participate on this date/time? No problem, register anyway, participate live with those from your organization who can make it, and you will receive a video/audio recording link afterward to view and share with others in your organization.

If you have any registration questions contact:

EGIA Registration Support
(866) 502-2021



Jim Jerozal, Managing Director, Energy Efficiency, AGL Resources

AGL Resources

Jim JerozalJim is responsible for development and implementation of the Nicor Gas Energy Efficiency Program. Jim started with Nicor Gas in 2002 as the Compliance Manager and more recently the General Manager of Environmental Health and Safety with responsibilities for all environmental, code compliance, pipeline safety and sustainability initiatives. Jim has served on the Illinois State-wide Climate Change Task Force, and has held leadership roles and participated on various American Gas Association committees. Currently, Jim is the Chair of the Chicago Wilderness Corporate Council where he has served for four years, prior to that four years as the Corporate Council Vice-chair.

Meena Beyers, Marketing Project Manager, Resource Solutions Group

Resource Solutions Group

Meena BeyersMeena brings over 9 years of project and program design, management, marketing, and implementation to her position with Resource Solutions Group. She provides project management and leadership for the development of customer and trade ally marketing strategies throughout the Midwest. As the marketing project manager for the Midwest Regional Office in Chicago, she provides leadership for marketing strategy development, design and implementation for business and residential programs, including the Nicor Gas Energy Efficiency Program, Focus on Energy, and several programs in Indiana.

Paul Campbell, Director-Environmental Sustainability/Green Leadership, Sears Holdings Corporation

Sears Holdings Corporation

Paul CampbellPaul develops strategy and leads multiple business teams for Sears while pursuing leadership in sustainability, governance, and energy efficiency for the company and its customers. He is responsible for optimizing strategic partnerships across the energy industry with utilities, program administrators, regulators, and government. In addition, he identifies options to engage/educate Sears' customer base across millions of touch points with respect to energy efficient programs, products, and services. Since joining Sears in 2004, Paul has previously served as Director, Green Leadership; National Operations Manager-Home Appliances; and Business Development Manager.

Barry Henck, Marketing Specialist, Central Hudson Gas & Electric

Central Hudson Gas & Electric

Barry HenckBarry Henck has been with Central Hudson Gas & Electric since 2004, working in communications, web development and marketing. As Marketing Specialist, he handles marketing for commercial and residential energy efficiency programs and speaks to all customer segments. He has given presentations for the Association of Energy Service Professionals (AESP), Chartwell and the Northeast Energy Efficiency Partnership (NEEP).

Amy Shearer, Marketing Account Manager, Fluid Market Strategies

Fluid Market Strategies

Amy ShearerAmy Shearer is the Marketing Account Manager at Fluid Market Strategies in charge of managing the Smart Water Heat project's marketing efforts. Amy develops strategic marketing plans and drives the development of effective collateral for the education and promotion of energy-efficient products including heat pump water heaters.

Her background includes a degree in Marketing from Portland State University, program management for web and event marketing, creative services, CRM/database services, and research and analysis. This depth of experience enables Amy to effectively manage both execution and results of complex marketing strategies.

Alexis Allan, Marketing Specialist, Northwest Energy Efficiency Alliance

Northwest Energy Efficiency Alliance

Alexis AllanAlexis Allan is the Group Products Manager for NEEA. In this role, she works with utilities and manufacturers to accelerate the adoption of energy efficient homes and consumer products.

Her background includes a degree in political science from the University of Oregon, and a Master's degree in Public Administration from the Hatfield School of Government at Portland State. She spent the first part of her career working in both the not-for-profit and government sectors to design, manage, and implement sustainability plans for over 300 businesses, with an emphasis on waste prevention and recycling.

Moderator: Ed Thomas

This event has passed and registration is now closed.
To access a recording of this event, contact:

EGIA Registration Support
(866) 502-2021

Registration Fees:

  • FREE registration for Utility & Government Employees
  • $195 regular registration for all others

You MUST register in advance to receive dial-in information and web access to the presentations.

Registration includes unlimited access for anyone in your organization to presentation slides with an audio/video recording of the presenters and question-and-answer discussion. Full contact information for all presenters is provided so you may contact them directly to ask your own questions.



This Event is sponsored by Resource Solutions Group

Resource Solutions Group transforms the way organizations and consumers use energy and water by providing them practical information and solutions to help them increase efficiency, meet their goals, and improve the environment. The company's creative and committed team works with markets to deliver energy and water savings for residential, commercial, industrial, and agricultural customers. www.rsgrp.com

Leadership Academy is brought to you by:

The Electric & Gas Industries Association (EGIA) is a non-profit organization that serves over 3,000 installation contractors, regional distributors, product manufacturers and other trade allies delivering energy efficiency and renewable energy solutions to millions of homes and businesses. EGIA also delivers services on behalf of electric, gas, water utilities and municipalities, including financing, rebate program administration and rebate processing; contractor network management, training and certification; and sales channel development and support. EGIA has facilitated the financing of over 80,000 residential and business projects valued in excess of $1 billion, and has administered over $450 million in rebate payments. www.egia.org

Promotional consideration provided by:

The Building Performance Institute, Inc. (BPI) is a recognized global leader, supporting the development of a highly professional building performance industry through individual and organizational credentialing and a rigorous quality assurance program. BPI works with building performance industry stakeholders to ensure that the professional bar for excellence in building performance contracting is established and maintained by creating and regularly updating technical requirements through an open, transparent, consensus-based development process. www.bpi.org

Home Performance Resource Center The Home Performance Resource Center is a national not-for-profit organization formed to conduct research and education concerning the field of home energy performance. The Resource Center conducts research and documents home performance-related issues for government policy makers, residential energy efficiency program managers and industry stakeholders to promote job creation, economic recovery, lower household energy bills and deep reductions in residential carbon emissions through improved home energy efficiency. www.hprcenter.org

State and Local Energy Report Launched in August 2008, State & Local Energy Report is a quarterly magazine designed to share successes and spur dialogue among all levels of government and key stakeholders on issues of energy efficiency, policy, technology, and economics.  Our sponsoring organizations include the National Association of State Energy Officials (NASEO), the National Association of Regulatory Utility Commissioners (NARUC), the National Energy Assistance Directors’ Association (NEADA) the National Association for State Community Services Programs (NASCSP) and the Energy Programs Consortium (EPC). www.stateenergyreport.com

About Leadership Academy

Through direct engagement, webinars, presentations, workshops and network exchange's, Leadership Academy challenges organizations to commit to implement sustainable business practices, and encourage the firm owner's and management staff to actively participate in their, and the company's, long-term growth while integrating utility and government programs into successful business models.

The EGIA Leadership Academy helps attract and inspire those organizations seeking to grow their business to capitalize on numerous federal, state and utility initiatives aimed at encouraging home and business owners to install comprehensive energy efficiency and renewable energy related measures.