Overlooked Strategies for Connecting With Quality Leads

Thursday, May 24, 2012 11:00am-12:30pm Pacific (2:00-3:30pm Eastern)

Put your business in a position to attract, sell, and maintain quality prospects. Some of the best ways to advance your reputation is to engage in alliances, referral networks, or divergent business opportunities. Aligning yourself with others can be a powerful way to expand your prospect list and succeed. Discover how others have incorporated these tools to gain and sustain a competitive edge. When efforts align, strengths become more apparent and potential customers are encouraged to take you seriously.

During this Leadership Academy Web Exchange, you will gain these insights:

  • Acquiring quality prospects through developing relationships with other businesses
  • Distinguishing partner potential through identifying your ideal prospect and your sales goals
  • Leveraging your networks to increase your market share

Who should attend? This web-based session is designed to be attended by owners, senior management, sales and marketing staff, office managers, and other key employees with companies focused on residential or small commercial construction, contracting, installation, ratings, or remodeling.

No need to travel! Learn at your computer! As easy as a conference call! Your EGIA Leadership Academy Web Exchange registration includes one phone line (or Voice-Over-Internet) connection plus a web link to the presentations. You are welcome to use the phone connection on a speaker phone and project the Web Exchange in a conference room so an unlimited number of your associates may participate. After the event, you will receive a link to the archived Web Exchange with unlimited access to presentation slides with an audio recording of the presenters and question-and-answer discussion.

Can’t participate on this date/time? No problem, register anyway, participate live with those from your organization who can make it, and you will receive a video/audio recording link afterward to view and share with others in your organization.



If you have any registration questions contact:

EGIA Registration Support
(866) 502-2021

The Presenters

John Beldock, Chief Technology Officer, EcoBroker


John BeldockJohn Beldock is the CTO of EcoBroker International and the Executive Director of the Association of Energy and Environmental Real Estate Professionals (AEEREP). Currently, he teaches EcoBroker's award-winning real estate continuing education courses to licensed real estate professionals worldwide. He is the former director of the U.S. Department of Energy's Environmental Analysis Program in the Office of Energy Efficiency and Renewable Energy. Prior to starting EcoBroker, John founded an energy and environmental consulting practice in Colorado in 1992, serving both public and private sector clients. He is currently a member of the National Association of Realtors®, the Real Estate Educator's Association, the Women's Council of Realtors®, and the Jefferson County Association of Realtors®. He is a licensed real estate professional in the state of Colorado.

Peter Buttrick, Chief Business Development Officer, HomeServe USA

HomeServe USA

Peter ButtrickPeter Buttrick joined HomeServe USA in August of 2008 as Vice President of Business Development. He held several positions until his appointment to Chief Business Development in March 2011. Peter has overall responsibility for affinity partner business development throughout North America. He brings with him over 25 years of business development experience, with 20 years focusing on utility companies that have affinity marketing programs. Prior to joining Home Service, Peter operated Buttrick Consulting where he advised leading electric and gas utilities, utility trade associations and financial institutions.

Wally Conway, President, Home Pro Inspections

Home Pro Inspections

Wally ConwayWally Conway, President of Home Pro Inspections, is a graduate of the U.S. Naval Academy, retired Navy Pilot, licensed contractor, and ASHI certified home inspector in Jacksonville, FL. He has performed over 5,000 home and building inspections as well numerous energy audits and infrared evaluations. As a media-active educator, Wally is a regularly featured expert on the HGTV hit series "House Detectives," is co-host of the television series "Finders-Fixers," created and hosts "My Buddy's Boat" and is co-host of "The Home and Garden Show" radio show heard on WOKV every Saturday. Passionate and ever-eager to share an idea, Wally also speaks regularly across North America. When not speaking in front of a live audience, Wally writes routinely and recently authored the book "Secrets of the Happy Home Inspector."

Benjamin Gromicko, Director of Education, InterNACHI


Benjamin GromickoBenjamin Gromicko is InterNACHI's director of education and NACHI.TV's executive producer. Ben manages course development, administration, assessment, and continuous growth of InterNACHI's online courses, live classes, and training videos. He believes that over 15,000 Certified Professional Inspectors® educating homeowners about home energy performance can create good jobs and help homeowners save money by saving energy.

Vince Kerr, Co-Owner, Synergy Foam

Synergy Foam

Vince KerrVince Kerr is co-owner of Synergy Foam, an insulation company in Jacksonville, FL. With over 15 years' experience in spray foam type applications and 5 years extensive experience in the spray foam insulation industry. He is Synergy Foam's "go to" guy for all technical and safety related issues regarding spray foam insulation. In addition to his Certified Foam Insulator status, Vince is licensed to cast polymers and is an Energy Smart Contractor. Vince makes sure that all safety guidelines are adhered to and makes sure that every job is treated as if he were doing his own home. Nothing is compromised when it comes to Vince's integrity in the workplace.

Paul Kriescher, Principal, Lightly Treading

Lightly Treading

Paul KriescherPaul Kriescher is a Principal of Lightly Treading Incorporated Energy & Design, a Colorado based company formed in 1997 that works to better the energy efficiency, safety, environmental impact and comfort of homes and small commercial buildings. As a part of his work, Paul and his staff perform energy audits, ratings and design consulting and engineering to identify energy-saving measures in new and existing buildings. He has served on the board of the Colorado Renewable Energy Society and is currently on the Habitat for Humanity for Metro Denver's Plan Review committee, the Advisory Board of the Colorado Earth Expo and the Denver Home Builders Association's Energy and Environmental Affairs committee, and is the current chairman of the Energy Efficiency Business Coalition.

Moderator: Erin McCollum, Director of Project Management, EGIA

This event has passed and registration is closed.
EGIA members may now login to access a recording.

Registration Fees

  • Free to EGIA members
  • $25 for EGIA members wanting third party credits
  • $75 for non EGIA members
  • $100 for non EGIA members wanting third party credits

You MUST register in advance to receive dial-in information and web access to the presentations.

Registration includes unlimited access for anyone in your organization to presentation slides with an audio/video recording of the presenters and question-and-answer discussion. Full contact information for all presenters is provided so you may contact them directly to ask your own questions.

Learn More


If you have any registration questions contact:

(866) 502-2021


Leadership Academy is brought to you by EGIA

The Electric & Gas Industries Association (EGIA) is a non-profit organization that serves over 3,000 installation contractors, regional distributors, product manufacturers and other trade allies delivering energy efficiency and renewable energy solutions to millions of homes and businesses. EGIA also delivers services on behalf of electric, gas, water utilities and municipalities, including financing, rebate program administration and rebate processing; contractor network management, training and certification; and sales channel development and support. EGIA has facilitated the financing of over 80,000 residential and business projects valued in excess of $1 billion, and has administered over $450 million in rebate payments. www.egia.org

Promotional consideration provided by:

The Building Performance Institute, Inc. (BPI) is a recognized global leader, supporting the development of a highly professional building performance industry through individual and organizational credentialing and a rigorous quality assurance program. BPI works with building performance industry stakeholders to ensure that the professional bar for excellence in building performance contracting is established and maintained by creating and regularly updating technical requirements through an open, transparent, consensus-based development process. www.bpi.org

Home Energy Magazine. Home Energy magazine's mission is to disseminate objective and practical information on residential energy efficiency, performance, comfort, and affordability. It is the only magazine that thoroughly covers residential comfort issues from the only approach that really works, systems engineering. www.homeenergy.org

Efficiency First is organized so that the Home Performance Workforce can be represented in both National and State level policy conversations. Efficiency First is dedicated to retrofitting of America's homes, building the industry infrastructure to create jobs, and reducing energy consumption, carbon emissions, and our dependence on foreign oil. Efficiency First represents America's Home Performance Workforce, ranging from energy auditors and raters to contractors who are the front line of our climate battle, embodied in green-collar jobs from weatherization to HVAC. www.efficiencyfirst.org

Contractors may earn credit towards EGIA Industry Leader status by attending this event.

EGIA Industry Leader

The GoToWebinar Attendee Report will be the official record for awarding credit towards EGIA Industry Leader status. Credit will not be awarded for attendance by telephone alone. Attendees must be logged in for the entire webinar and have a satisfactory GoToMeeting interest rating for credit to awarded. Credit will not be awarded for later viewings.

Building Performance Institute - Approved for up to 1.5 Continuing Education Credits

BPI Accreited Continuing Education Course Requirements The GoToWebinar Attendee Report will be the official record for awarding BPI CEUs. Credit is awarded only to fully credentialed BPI Certified Professionals. Attendees must be individually logged-in to the Web Exchange to receive BPI CEUs. Credit will not be awarded for attendance by telephone alone. At the end of the Web Exchange, the GoToWebinar Attendee Report is submitted to BPI, and CEUs are awarded based on the amount of time in session and interest rating. Credit is calculated using an arithmetic mean of the time in attendance and interest rating as compared to 100% attendance for the scheduled time and 100 Interest Rating. Attendees must be logged in for any portion of the credit to be awarded. Credit will not be awarded for later viewings. Credit is calculated and awarded by BPI. All questions related to CEUs for this event should be directed to CEUs@bpi.org.

Interest Rating: The Interest Rating is a statistic that allows organizers to benchmark and qualify attendee interest in a Webinar. Interest Ratings are computed from a GoToWebinar proprietary algorithm that evaluates each Webinar attendee's interactions on a scale of 1 to 100 (100 being best). Factors that contribute to the Interest Rating include, but are not limited to: attendance length, attentiveness during the session (i.e., not switching windows, checking email, etc.), number of questions asked and an attendee's successful completion of polls, surveys and registration. Anyone registering and listening AFTER the event will NOT receive credit.

InterNACHI - Approved for 1.5 Education Credits

InterNACHI approved

This event qualifies for 1.5 InterNACHI Education Credits.

Find out more about InterNACHI on their website.

BPI Accreited Ccntinuing Education Course Requirements

National Association of the Remodeling Industry Continuing Education
Pending Approval for 1.5 CEUs

Find out more about NARI on their website.

About Leadership Academy

Through direct engagement, webinars, presentations, workshops and network exchange’s, Leadership Academy challenges organizations to commit to implement sustainable business practices, and encourage the firm owner’s and management staff to actively participate in their, and the company’s, long-term growth while integrating utility and government programs into successful business models.

The EGIA Leadership Academy helps attract and inspire those organizations seeking to grow their business to capitalize on numerous federal, state and utility initiatives aimed at encouraging home and business owners to install comprehensive energy efficiency and renewable energy related measures.