Teaching Contractors How to Sell Your Program

Thursday, March 8, 11:00am - 12:30pm Pacific (2:00pm - 3:30pm Eastern)

  • Watch the Web Exchange - Push Play to Begin (A. The webinar is best viewed in full-screen mode and B. There will be a brief delay while it loads. On slow connections you may prefer to download the Web Exchange video file and view it from your local computer. Due to file size it may take a while to download.)
  • Printable Presentations - Below you will find PDF's of the slideshows from today's Web Exchange for printing.

Video may take several moments to load, it is a large file

Gift Bag: "Contractor Sales Training: Providing the Skills Necessary
to Sell Comprehensive Home Energy Upgrades" the latest Clean
Energy Program Policy Brief published by Lawrence Berkeley
National Laboratory.


Megan Billingsley, Senior Research Associate in the Electricity Markets and Policy Group, Lawrence Berkeley National Laboratory

Lawrence Berkeley National Laboratory

Megan BillingsleyMegan's work focuses on the deployment of energy efficiency through public and utility administered programs. Current research explores residential market demand creation for comprehensive home energy upgrades and opportunities to streamline program design to increase customer and contractor participation in programs.


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Jay Gentry, President of Con-Com-T, Inc.

Con-Com-T, Inc.

Jay GentryJay Gentry has over 30 years of experience as a Marketing and Sales consultant to American businesses. In 1980, Jay founded Con-Com-T, Inc. (concomt.com), a sales and marketing consulting firm and since then has worked extensively with leading companies in the building products and home improvement industries. His customers include Louisiana Pacific where he developed and taught the entire sales curriculum for their specialties division, Associated Materials Inc. where he developed and implemented marketing programs, tools, and sales curriculum for company stores, independent distributors, and their customer network of thousands of dealers, and Window World Inc. where he developed their franchise owner training system including all elements of marketing, in home selling, sub-contractor management, and business systems (200+ stores have sold over 1,000,000 replacement windows every year since 2009… including 2011).

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Jack Nagy, President, mta360


Jack Nagy With over three decades of experience at the contractor, distribution and corporate levels, Jack's perspective is empathetic to the real-world challenges facing today's businesses. He talks straight and has the ability to simplify business functions to their core. mta360 is a cutting-edge, full service marketing, advertising and training agency dedicated to assisting companies reach its highest potential. Its marketing campaigns and strategies, combined with mta360's business-specific tailored sales training, continues to exceed the expectations of numerous clients.

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Moderator: Ed Thomas

Electric & Gas Industries Association

Ed ThomasEd serves on the Boards of Utility Energy Forum, Home Performance Resource Center and is on Recharge Colorado's Executive Committee. Ed has previously managed a geothermal HVAC company in Colorado and worked for Utility Exchange, Market Development Group, Main Street Networks, Volt VIEWtech and Edison Electric Institute.

Click to download the pdf slides