Partnering for Program Success with Manufacturers and Retailers

Thursday, January 19, 11:00am - 12:30pm Pacific (2:00pm - 3:30pm Eastern)

Discover how to get the "big brands" behind your program

Utilities and government agencies have well-known local energy brands… but market transformation requires the non-energy brands to share the program goals. Learn how to partner with manufacturers and retailers to help get out the word out about local energy efficiency initiatives.

This webinar will offer candid insights about partnering strategies and tactics from representatives of companies with a national brand presence and utilities that have successfully worked with them.

    During this Web Exchange, you will gain these insights on how to:

  • Navigate the organizational structure of most national chains and equipment manufacturers to find the right contact
  • Talk to big businesses about your programs (hint: you say high efficiency and they think high profit margins)
  • Learn to use the manufacturer's marketing strength and relationship with retailers to promote your energy programs
  • Craft your "pitch" to articulate how your program goals align with their program goals
  • Methods to offer "promotional consideration" without getting in trouble for "picking favorites" in the retail marketplace
  • Reach out to the "big box" chains without alienating smaller retailers
  • Get them to use your marketing materials (and how to get them to mention you in their materials)

Who should attend? Energy and water utility and state/local government staff who design and implement programs that encourage homeowners to make energy/water efficiency and renewable energy improvements.

No need to travel! Learn at your computer! As easy as a conference call! Your EGIA Leadership Academy Web Exchange registration includes one phone line (or Voice-Over-Internet) connection plus a web link to the presentations. You are welcome to use the phone connection on a speaker phone and project the Web Exchange in a conference room so an unlimited number of your associates may participate. After the event, you will receive a link to the archived Web Exchange with unlimited access to presentation slides with an audio recording of the presenters and question-and-answer discussion.

Can't participate on this date/time? No problem, register anyway, participate live with those from your organization who can make it, and you will receive a video/audio recording link afterward to view and share with others in your organization.

If you have any registration questions contact:

EGIA Registration Support
(866) 502-2021



Kris Bowring, Platform Lead, New Business Best Buy

New Business CSG Best Buy Co., Inc.

Kris BowringKris leads the Home and Energy Management Platform, which facilitates concepts and experiments in both retail and alternative channels for energy management devices and controls, home energy audits and surveys, online energy efficiency programs, and alternative and renewable energy solutions and services. He oversees the company's external partnerships to accelerate time to market of new growth opportunities and challenge current business modeling conventions. Additionally, Bowring is active in several research projects and programs both internally and externally and is a board member of CABA and member of the Pecan Street Project Advisory Council.

Mary Thompson Grassi, Customer Program Specialist, PPL Electric Utilities

PPL Electric Utilities

Mary Thompson GrassiMary Thompson Grassi has 20 years of experience working in the energy industry. She currently develops and manages a number of residential energy efficiency programs for PPL Electric Utilities Corporation, including its electric heat pump water heater project. Before joining PPL Electric Utilities, she worked at the New York State Energy Research and Development Authority (NYSERDA) where she managed energy efficiency programs. Prior to that she worked for KeySpan Energy Delivery managing its low income customer programs.

Ms. Thompson Grassi is a former officer and board member of the National Fuel Funds Network and currently represents PPL Electric Utilities on the National Low Income Energy Consortium's Board of Directors.

Gregg Holladay, National Account Manager for GE Energy & Water Products

GE Energy & Water Products

Gregg HolladayGregg has over 26 years' experience in the appliance and building industry with GE. Gregg educates utilities, weatherization providers, plumbing distributors and builders across the country on utilizing state of the art energy saving technologies offered by GE, such as the GeoSpring hybrid electric water heater, Nucleus home energy monitor, and demand response enabled appliances. Gregg is also part of the GE Ecomagination Home building team, dedicated to educating on the science of building energy efficient homes.

Julie Humes, Energy Efficiency Manager, Lennox Industries

Lennox Industries

Julie HumesJulie manages Lennox's national participation in the development and implementation of projects which include high-efficiency HVAC products and creating methods of integration into utility energy efficiency & demand-side management partner programs, and state and city incentives through community partnership development. She is also involved in government standards issues; exploration of future HVAC technologies, including renewables; direct consumer marketing through HVAC contractor networks; and contractor training towards market adoption of utility initiatives. She is a member of the Western HVAC Performance Alliance and Chair of the WHPA subcommittee on Market Adoption of Advanced Technologies.

Moderator: Ed Thomas

This event has passed and registration is now closed.
To access a recording of this event, contact:

EGIA Registration Support
(866) 502-2021

Registration Fees:

  • FREE registration for Utility & Government representatives
  • $195 regular registration for all others

You MUST register in advance to receive dial-in information and web access to the presentations.

Registration includes unlimited access for anyone in your organization to presentation slides with an audio/video recording of the presenters and question-and-answer discussion. Full contact information for all presenters is provided so you may contact them directly to ask your own questions.



This Event is sponsored by:

Willdan Energy Solutions helps clients throughout the country reduce energy consumption and meet their energy goals. Because we realize the challenge our clients face of striking a balance between environmental responsibility and economic competition, our talented staff and experienced engineers find efficient and cost-effective approaches in all phases of a project. We offer a full range of services, including comprehensive surveys and audits, marketing services, implementation services, program design, benchmark analysis, metering, and partnering with local governments and utilities. Our clients have ranged from preschools to skyscrapers, from medical facilities to lodging, and from data centers to municipal facilities. Learn more at

Leadership Academy is brought to you by:

The Electric & Gas Industries Association (EGIA) is a non-profit organization that serves over 3,000 installation contractors, regional distributors, product manufacturers and other trade allies delivering energy efficiency and renewable energy solutions to millions of homes and businesses. EGIA also delivers services on behalf of electric, gas, water utilities and municipalities, including financing, rebate program administration and rebate processing; contractor network management, training and certification; and sales channel development and support. EGIA has facilitated the financing of over 50,000 residential and business projects valued in excess of $800 million, and has administered over $300 million in rebate payments.

Promotional consideration provided by:

The Building Performance Institute, Inc. (BPI) is a recognized global leader, supporting the development of a highly professional building performance industry through individual and organizational credentialing and a rigorous quality assurance program. BPI works with building performance industry stakeholders to ensure that the professional bar for excellence in building performance contracting is established and maintained by creating and regularly updating technical requirements through an open, transparent, consensus-based development process.

Home Performance Resource Center The Home Performance Resource Center is a national not-for-profit organization formed to conduct research and education concerning the field of home energy performance. The Resource Center conducts research and documents home performance-related issues for government policy makers, residential energy efficiency program managers and industry stakeholders to promote job creation, economic recovery, lower household energy bills and deep reductions in residential carbon emissions through improved home energy efficiency.

State and Local Energy Report Launched in August 2008, State & Local Energy Report is a quarterly magazine designed to share successes and spur dialogue among all levels of government and key stakeholders on issues of energy efficiency, policy, technology, and economics.  Our sponsoring organizations include the National Association of State Energy Officials (NASEO), the National Association of Regulatory Utility Commissioners (NARUC), the National Energy Assistance Directors’ Association (NEADA) the National Association for State Community Services Programs (NASCSP) and the Energy Programs Consortium (EPC).

About Leadership Academy

Through direct engagement, webinars, presentations, workshops and network exchange's, Leadership Academy challenges organizations to commit to implement sustainable business practices, and encourage the firm owner's and management staff to actively participate in their, and the company's, long-term growth while integrating utility and government programs into successful business models.

The EGIA Leadership Academy helps attract and inspire those organizations seeking to grow their business to capitalize on numerous federal, state and utility initiatives aimed at encouraging home and business owners to install comprehensive energy efficiency and renewable energy related measures.