Create Actionable Marketing Campaigns
with Data from Your Clients and National Studies

Thursday, January 12, 2012 11:00am-12:30pm Pacific (2:00-3:30pm Eastern)

You can sell more jobs on a slimmer budget when you properly focus your marketing efforts. Learn the basics of the most underutilized and understood marketing approach: market segmentation. Discover how leveraging what you already know about your customers along with nuggets from national customer research studies can reduce your marketing budget and raise your close rate.

During this Leadership Academy Web Exchange, you will gain these insights:

  • Analyze your jobs sold for geographic and demographic similarities
  • Determine how to create actionable marketing campaigns targeted to specific customers or neighborhoods areas
  • Discover free sources for national customer marketing studies

Who should attend? This web-based session is designed to be attended by owners, senior management, sales and marketing staff, office managers, and other key employees with companies focused on residential or small commercial construction, contracting, installation, ratings, or remodeling.

No need to travel! Learn at your computer! As easy as a conference call! Your EGIA Leadership Academy Web Exchange registration includes one phone line (or Voice-Over-Internet) connection plus a web link to the presentations. You are welcome to use the phone connection on a speaker phone and project the Web Exchange in a conference room so an unlimited number of your associates may participate. After the event, you will receive a link to the archived Web Exchange with unlimited access to presentation slides with an audio recording of the presenters and question-and-answer discussion.

Can’t participate on this date/time? No problem, register anyway, participate live with those from your organization who can make it, and you will receive a video/audio recording link afterward to view and share with others in your organization.



If you have any registration questions contact:

EGIA Registration Support
(866) 502-2021

The Presenters

Rich Carrione, Marketing Director, Warm Thoughts Communications

Warm Thoughts Communications

Rich CarrioneRich Carrione is the Marketing Director for Warm Thoughts Communications. Overseeing the NORA-funded Realtor outreach programs for local, regional and state associations across the country, Rich has personally trained over 5,000 Realtors on the best strategies to properly list and sell oil-heated homes. Previously, Rich served as the Advertising and Direct Marketing Manager of ERA Real Estate, headquartered in Parsippany, NJ.

Tim Gallagher, President, Gallagher's Heating & Air Conditioning

Gallagher's Heating & Air Conditioning

Tim GallagherTim Gallagher is the president of Gallagher's Heating & Air Conditioning and is located in the town of Los Molinos, CA. Gallagher's has increased their business by servicing local schools, residential service, and entering the replacement market. They have grown to 35 employees strong with over $4,000,000 in annual sales. As a result of hard work, determination, and clear business strategies Gallagher's Heating & Air Conditioning was named Service Company of the Year and Replacement Company of the Year with Airtime 500.

Ann Livingston, Director of Market Development, Snugg Home

Snugg Home

Ann LivingstonAnn Livingston, Director of Market Development, is responsible for working closely with municipal and government energy efficiency offices and utility Demand Side Management programs to explore business relationships for Snugg Home as a software provider. She provides initial and ongoing consulting assistance to these clients in an effort to streamline and enhance their energy efficiency and renewable energy programs. Additionally, given her broad background in sustainability, consults in other matters affecting communities such as water, waste, and transportation.

Dave Nichols, Regional Training Manager, Lennox HVAC Learning Solutions

Lennox HVAC Learning Solutions

Dave NicholsDave Nichols is Training Manager with HVAC Learning Solutions. Dave joined HLS in 2004 and has over fifteen years of service with the Lennox organization. He also brings almost 30 years of experience in the HVAC industry. That experience includes running a number of heating and air conditioning shops both in the residential and commercial markets. Along with General management his involvement in the industry includes consultation work, finance and sales. In addition, Dave has been involved in adult learning, training development and delivery for over twenty years. Outside of the industry, Dave worked for a manufacturer of firefighting equipment, a paper manufacturer, customs broker, President of a Professional Association, computer distributor, and owned/operated a home renovation business. Born in England, raised in Canada Dave now resides in the Dallas area of Texas with his wife of 37 years. His 2 children and 1 grandchild still live in Canada.

Moderator: Erin McCollum, Director of Project Management, EGIA

This event has passed and registration is closed.
EGIA members may now login to access a recording.

Registration Fees

  • Free to EGIA members
  • $25 for EGIA members wanting third party credits
  • $75 for non EGIA members
  • $100 for non EGIA members wanting third party credits

You MUST register in advance to receive dial-in information and web access to the presentations.

Registration includes unlimited access for anyone in your organization to presentation slides with an audio/video recording of the presenters and question-and-answer discussion. Full contact information for all presenters is provided so you may contact them directly to ask your own questions.

Learn More


If you have any registration questions contact:

EGIA Registration Support
(866) 502-2021


EGIA Featured Partner of the Month is Affordable Comfort, Inc. (ACI)

Affordable Comfort convenes thought leaders in home energy efficiency to provide cutting-edge events focused on home performance, green building, and "house-as-a-system" training for building trades, housing groups, and program professionals. ACI's vision is that every family has a home that is energy efficient, durable, comfortable, affordable, healthy, and safe.

Leadership Academy is brought to you by EGIA

The Electric & Gas Industries Association (EGIA) is a non-profit organization that serves over 3,000 installation contractors, regional distributors, product manufacturers and other trade allies delivering energy efficiency and renewable energy solutions to millions of homes and businesses. EGIA also delivers services on behalf of electric, gas, water utilities and municipalities, including financing, rebate program administration and rebate processing; contractor network management, training and certification; and sales channel development and support. EGIA has facilitated the financing of over 50,000 residential and business projects valued in excess of $800 million, and has administered over $300 million in rebate payments.

Promotional consideration provided by:

The Building Performance Institute, Inc. (BPI) is a recognized global leader, supporting the development of a highly professional building performance industry through individual and organizational credentialing and a rigorous quality assurance program. BPI works with building performance industry stakeholders to ensure that the professional bar for excellence in building performance contracting is established and maintained by creating and regularly updating technical requirements through an open, transparent, consensus-based development process.

Home Energy Magazine. Home Energy magazine's mission is to disseminate objective and practical information on residential energy efficiency, performance, comfort, and affordability. It is the only magazine that thoroughly covers residential comfort issues from the only approach that really works, systems engineering.

Up to 1.5 Building Performance Institute Continuing Education Credits Live

BPI Accreited Ccntinuing Education Course RequirementsThe GoToWebinar Attendee Report will be the official record for awarding BPI CEUs. Credit is awarded only to fully credentialed BPI Certified Professionals. Attendees must be individually logged-in to the Web Exchange to receive BPI CEUs. Credit will not be awarded for attendance by telephone alone. At the end of the Web Exchange, the GoToWebinar Attendee Report is submitted to BPI, and CEUs are awarded based on the amount of time in session and interest rating. Credit is calculated using an arithmetic mean of the time in attendance and interest rating as compared to 100% attendance for the scheduled time and 100 Interest Rating. Attendees must be logged in for any portion of the credit to be awarded. Credit will not be awarded for later viewings. Credit is calculated and awarded by BPI. All questions related to CEUs for this event should be directed to

Interest Rating: The Interest Rating is a statistic that allows organizers to benchmark and qualify attendee interest in a Webinar. Interest Ratings are computed from a GoToWebinar proprietary algorithm that evaluates each Webinar attendee's interactions on a scale of 1 to 100 (100 being best). Factors that contribute to the Interest Rating include, but are not limited to: attendance length, attentiveness during the session (i.e., not switching windows, checking email, etc.), number of questions asked and an attendee's successful completion of polls, surveys and registration. Anyone registering and listening AFTER the event will NOT receive credit.

InterNACHI - 1 Education Credit

InterNACHI approved

This event qualifies for 1 InterNACHI Education Credit.

Find out more about InterNACHI on their website.


National Association of the Remodeling Industry Continuing Education, 0.1 Unit

BPI Accreited Ccntinuing Education Course Requirements

This event qualifies for 0.1 NARI CEUs. We are pleased to announce that NARI (National Association of the Remodeling Industry) has granted CEU's (continuing education units) for this event. NARI grants CEU's at the rate of 0.1 CEU per contact hour of instruction time (50 minutes).

Find out more about NARI on their website.

About Leadership Academy

Through direct engagement, webinars, presentations, workshops and network exchange’s, Leadership Academy challenges organizations to commit to implement sustainable business practices, and encourage the firm owner’s and management staff to actively participate in their, and the company’s, long-term growth while integrating utility and government programs into successful business models.

The EGIA Leadership Academy helps attract and inspire those organizations seeking to grow their business to capitalize on numerous federal, state and utility initiatives aimed at encouraging home and business owners to install comprehensive energy efficiency and renewable energy related measures.