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Business Performance Makeover Contest – Contractor Update - Marketing Group


Originally presented on Thursday, June 30, 2011
11:00-12:30pm Pacific (2:00-3:30pm Eastern)

Hundreds of entries were received and two contracting businesses were selected to receive a comprehensive Business Performance Makeover worth up to $50,000! The two winning businesses were selected based on their proven commitment and focus on energy efficiency and their ability and willingness to dramatically grow their businesses over the next 12 months.

Take a virtual tour of the winners' business makeover experience. During this presentation, you'll hear from the two winning contractors and the companies working with them to grow their businesses and expand operations. We hope the winners' makeover experience will inspire you to makeover your own business, marketing and sales processes to realize sustainable profits and deliver consistently high quality service to your customers.

This presentation by the 'Marketing Group' of sponsors will focus on the marketing tools and strategies to reach customers effectively. Additional Contractor Updates over the next year will focus on sales strategies and developing accurate and profitable work scopes.

Who should attend? This web-based session is designed to be attended by owners, senior management, sales and marketing staff, office managers, and other key employees with companies focused on Home Performance and other residential and small commercial remodeling, replacement and contracting services.

No need to travel! Learn at your computer! As easy as a conference call! Your EGIA Leadership Academy Web Exchange registration includes one phone line (or Voice-Over-Internet) connection plus a web link to the presentations. You are welcome to use the phone connection on a speaker phone and project the Web Exchange in a conference room so an unlimited number of your associates may participate. After the event, you will receive a link to the archived Web Exchange with unlimited access to presentation slides with an audio recording of the presenters and question-and-answer discussion.

Can't participate on this date/time? No problem, register anyway, participate live with those from your organization who can make it, and you will receive a video/audio recording link afterward to view and share with others in your organization.

If you have any registration questions contact:

EGIA Registration Support
(866) 502-2021


Stephanie Inglis, Director Creative Engagement motum b2b

motum b2b

Stephanie Inglis, Director Creative Engagement motum b2bAs Director Creative Engagement for motum b2b, Stephanie Inglis leads strategy and execution of brand positioning and content development across all marketing efforts, including media relations and social media marketing activities, for the company’s clients. These brands include Affordable Comfort Inc. (ACI), BASF Construction North America, the Building Performance Institute (BPI), Home Energy Magazine, Performance Systems Development, Pure Energy Coach, ZERODRAFT®, Fluke Electronics Canada, Toyota Canada-Industrial Equipment, CSA Standards, ThinkTel Communications, REHAU and BPA Worldwide. She also donates her marketing expertise to Efficiency First on a pro bono basis.

Peter Van Buren, Director of Administration & Finance

TerraLogos Energy Group

Peter Van Buren, President & Director of Business DevelopmentPeter holds an undergraduate degree in Environmental Studies and a Master's degree in Landscape Design and Planning. He has 25 years experience in sales, most recently as Senior Sales Manager for a Baltimore-based regional wine distribution company. In addition to a lifelong concern for the environment, he brings his business leadership and customer relation skills to TerraLogos to ensure full customer satisfaction through reliability, integrity and excellent value delivered.

Susan Van Buren, President & Director of Business Development

TerraLogos Energy Group

Susan Van Buren, President & Director of Business DevelopmentSusan has practiced landscape architecture and planning in private, public, and non-profit sectors in Connecticut and Maryland. Projects under her supervision have ranged from large-scale conservation master plans and creative land development to custom private residences. Public sector consulting work has included streetscape studies, downtown revitalization plans, campus master planning and municipal facilities studies.

She developed a green building framework for the new education building for Accokeek Foundation, and later served on the Maryland Green Building Council while at the Maryland Department of Planning. In addition to her knowledge of sustainable development, she brings her organizational skills to manage the administrative needs of the company.

Troy Tanner, President

The Home Energy Detective

Troy Tanner, President, The Home Energy DetectiveTroy Tanner, CR, GCP is the President of The Home Energy Detective and is a Certified Remodeler, Green Certified Professional with the National Association of the Remodeling Industry (NARI) as well as a Professional Building Analyst and Professional Building Envelop Specialist recognized by the Building Performance Industry. The Home Energy Detective is "Accredited" by the Building Performance Industry and has the most reported jobs for the Northern Virginia Home Performance with Energy Star Program.

Moderator: Stephen Michael Self, Vice President, Electric & Gas Industries Association

Registration Fees:

You MUST register in advance to receive dial-in information and web access to the presentations.

Registration includes unlimited access for anyone in your organization to presentation slides with an audio/video recording of the presenters and question-and-answer discussion. Full contact information for all presenters is provided so you may contact them directly to ask your own questions.

If you have any registration questions contact:

EGIA Registration Support
(866) 502-2021

This Leadership Academy Web Exchange is hosted by:

The Electric & Gas Industries Association (EGIA) is a non-profit organization that serves over 3,000 installation contractors, regional distributors, product manufacturers and other trade allies delivering energy efficiency and renewable energy solutions to millions of homes and businesses. EGIA also delivers services on behalf of electric, gas, water utilities and municipalities, including financing, rebate program administration and rebate processing; contractor network management, training and certification; and sales channel development and support. EGIA has facilitated the financing of over 80,000 residential and business projects valued in excess of $1 billion, and has administered over $450 million in rebate payments.

Promotional consideration provided by:

Affordable Comfort, Inc. (ACI) convenes thought leaders in home energy efficiency to provide cutting-edge events focused on home performance, green building, and "house-as-a-system" training for building trades, housing groups, and program professionals. ACI's vision is that every family has a home that is energy efficient, durable, comfortable, affordable, healthy, and safe.

The Building Performance Institute, Inc. (BPI) is a recognized global leader, supporting the development of a highly professional building performance industry through individual and organizational credentialing and a rigorous quality assurance program. BPI works with building performance industry stakeholders to ensure that the professional bar for excellence in building performance contracting is established and maintained by creating and regularly updating technical requirements through an open, transparent, consensus-based development process.

Efficiency First is organized so that the Home Performance Workforce can be represented in both National and State level policy conversations. Efficiency First is dedicated to retrofitting of America's homes, building the industry infrastructure to create jobs, and reducing energy consumption, carbon emissions, and our dependence on foreign oil. Efficiency First represents America's Home Performance Workforce, ranging from energy auditors and raters to contractors who are the front line of our climate battle, embodied in green-collar jobs from weatherization to HVAC.

Home Energy Magazine. Home Energy magazine's mission is to disseminate objective and practical information on residential energy efficiency, performance, comfort, and affordability. It is the only magazine that thoroughly covers residential comfort issues from the only approach that really works, systems engineering.

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