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Getting Quality Leads from Your Website

Thursday, February 10, 2011,
11:00-12:30pm Pacific (2:00-3:30pm Eastern)

Home Performance can be complicated to explain, but an effective website CAN produce the leads you are looking for. Discover ways to improve your website by presenting key ideas, convincing the customer to take action now and simplifying the technical details of the Home Performance process.

You will learn what to say on your website and how to say it. We'll share tips and samples that you can use, and have discussions with contractors who have experience going through the website design process. As follow up you will receive handout materials to help get you started with improving your website.

By the end of the Web Exchange attendees will:

Bonus: EGIA Members who register for this free event will receive a tip sheet for creating effective landing pages.

Who should attend? Anyone who is involved in selling products, services, or solutions to homeowners would benefit from attending this Leadership Academy Web Exchange. The content is based on proven consultative selling concepts, skills, techniques, and tools applied specifically to the in-home and selling process and is particularly appropriate for those promoting energy audits and the resulting opportunities to impact a home's performance, appearance, energy efficiency, and environmental impact. The presentations, discussions, exercises, and application tools are designed to support those who, although not professional sales people, repeatedly find themselves in a selling role and will also benefit professional sales people and sales managers regardless of their experience levels.

No need to travel! Learn at your computer! As easy as a conference call! Your EGIA Leadership Academy Web Exchange registration includes one phone line (or Voice-Over-Internet) connection plus a web link to the presentations. You are welcome to use the phone connection on a speaker phone and project the Web Exchange in a conference room so an unlimited number of your associates may participate. After the event, you will receive a link to the archived Web Exchange with unlimited access to presentation slides with an audio recording of the presenters and question-and-answer discussion.

Can't participate on this date/time? No problem, register anyway, participate live with those from your organization who can make it, and you will receive a video/audio recording link afterward to view and share with others in your organization.

If you have any registration questions contact:

EGIA Registration Support
(866) 502-2021


Caitlin Reese, Account Manager with ICF International


Caitlin Reese, Account Manager with ICF InternationalCaitlin Reese is currently an Account Manager working at ICF International. She works in support of multiple Home Performance with ENERGY STAR® Programs as well as additional residential energy efficiency programs. Her desire to help contractors with their marketing and sales skills has led to the development of multiple webinars combining extensive research and her own experience. Caitlin has worked closely with contractors in Maryland on customer messaging and other ways to increase quality leads. Before becoming an Account Manager at ICF, Caitlin attended the University of Delaware and held various internships including work at the University of Delaware's Center for Energy and Environmental Policy and NYSERDA.

Kevin Krom, Co-Founder and CFO of Ardently Green

Ardently Green

 Kevin Krom, Co-Founder and CFO of Ardently GreenKevin Krom is co-founder and the chief financial officer of Ardently Green, the area leader in home energy reduction and green home products. A successful and seasoned management executive, Kevin brings both corporate and start-up finance, product management and operations experience to Ardently Green. Kevin has crafted the Ardently Green business model and product offering so as to deliver a high value to the homeowner. Even more importantly, Kevin is focused on promoting action to reduce the energy consumption and carbon footprint of existing homes. Committed to the DC-metro community both personally and professionally, Kevin advocates a complete, practical and connected approach to help homeowners achieve a reduction in monthly energy costs while at the same time promoting a healthier and more comfortable home.

Stephanie Inglis, Director Creative Engagement, motum b2b

motum b2b

Stephanie Inglis, Director Creative Engagement, motum b2bAs Director Creative Engagement for motum b2b, Stephanie Inglis manages strategy and execution of content development, media relations and social media marketing activities for the company's clients. These brands include Affordable Comfort Inc. (ACI), the Building Performance Institute (BPI), Home Energy Magazine, Performance Systems Development, Pure Energy, ZERODRAFT®, BASF Construction North America, Fluke Electronics Canada, Toyota Canada-Industrial Equipment, CSA Standards and BPA Worldwide. She also donates her marketing expertise to Efficiency First on a pro bono basis.

Dan Kartzman, President and Founder of Powersmith


Dan Kartzman, President and Founder of PowersmithIn 2009, Dan's ambition to help create a minimal impact world moved him from San Francisco to New York to found Powersmith.

Dan left an executive position at Recurve, the national leader of Home Performance. In his role as Vice President of Information Systems, Dan focused on developing the operational and informational procedures of Recurve. Contributing to his work on operational development, Dan lead the sales and testing teams, which more than tripled in size during his time there.

Dan has been recognized as a leader in Home Performance by the industry's trade association, Affordable Comfort Institute. He is a regular speaker and instructor at the annual ACI conference.

Dan has a background in computer science and extensive experience in business consulting. Before graduating with honors from New York University, Dan had established his own technology consulting firm and helped numerous businesses improve their company-wide information systems and websites. His focus on leveraging technology to fix business inefficiencies was developed through years of consulting with major national companies in diverse industries.

Dan holds a bachelors degree in Computer Science from New York University. He is Building Performance Institute certified and a certified Green Professional.

Moderator: Stephen Michael Self, Vice President, Electric & Gas Industries Association

Registration Fees:

You MUST register in advance to receive dial-in information and web access to the presentations.

Registration includes unlimited access for anyone in your organization to presentation slides with an audio/video recording of the presenters and question-and-answer discussion. Full contact information for all presenters is provided so you may contact them directly to ask your own questions.

If you are interested in accessing a recording of this Web Exchange please contact EGIA Registration Support at or (866) 502-2021

This Leadership Academy Web Exchange is hosted by:

The Electric & Gas Industries Association (EGIA) is a non-profit organization that serves over 3,000 installation contractors, regional distributors, product manufacturers and other trade allies delivering energy efficiency and renewable energy solutions to millions of homes and businesses. EGIA also delivers services on behalf of electric, gas, water utilities and municipalities, including financing, rebate program administration and rebate processing; contractor network management, training and certification; and sales channel development and support. EGIA has facilitated the financing of over 80,000 residential and business projects valued in excess of $1 billion, and has administered over $450 million in rebate payments.

Promotional consideration provided by:

Affordable Comfort, Inc. (ACI) convenes thought leaders in home energy efficiency to provide cutting-edge events focused on home performance, green building, and "house-as-a-system" training for building trades, housing groups, and program professionals. ACI's vision is that every family has a home that is energy efficient, durable, comfortable, affordable, healthy, and safe.

The Building Performance Institute, Inc. (BPI) is a recognized global leader, supporting the development of a highly professional building performance industry through individual and organizational credentialing and a rigorous quality assurance program. BPI works with building performance industry stakeholders to ensure that the professional bar for excellence in building performance contracting is established and maintained by creating and regularly updating technical requirements through an open, transparent, consensus-based development process.

Efficiency First is organized so that the Home Performance Workforce can be represented in both National and State level policy conversations. Efficiency First is dedicated to retrofitting of America's homes, building the industry infrastructure to create jobs, and reducing energy consumption, carbon emissions, and our dependence on foreign oil. Efficiency First represents America's Home Performance Workforce, ranging from energy auditors and raters to contractors who are the front line of our climate battle, embodied in green-collar jobs from weatherization to HVAC.

Home Energy Magazine. Home Energy magazine's mission is to disseminate objective and practical information on residential energy efficiency, performance, comfort, and affordability. It is the only magazine that thoroughly covers residential comfort issues from the only approach that really works, systems engineering.

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