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The Internet – In Your Own Hands

Thursday, November 4, 2010,
11:00-12:30pm Pacific (2:00-3:30pm Eastern)


Marketing tools such as Websites, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Management (SMM) are a must to reach consumers in this digital age. EGIA, Hearst, and Desert Consultants are proud to offer a 90-minute Web Exchange that will demonstrate many "Do it Yourself" opportunities.

By the end of the Web Exchange attendees will:

Bonus: Everyone who registers for this free event will receive a FREE website review of your company's site (valued at $1500).

Who should attend? Anyone who is involved in selling products, services, or solutions to homeowners would benefit from attending the EGIA Leadership Academy Web Exchange. The content is based on proven consultative selling concepts, skills, techniques, and tools applied specifically to the in-home and selling process and is particularly appropriate for those promoting energy audits and the resulting opportunities to impact a home's performance, appearance, energy efficiency, and environmental impact. The presentations, discussions, exercises, and application tools are designed to support those who, although not professional sales people, repeatedly find themselves in a selling role and will also benefit professional sales people and sales managers regardless of their experience levels.

No need to travel! Learn at your computer! As easy as a conference call! Your EGIA Leadership Academy Web Exchange registration includes one phone line (or Voice-Over-Internet) connection plus a web link to the presentations. You are welcome to use the phone connection on a speaker phone and project the web link in a conference room so an unlimited number of your associates may participate. After the event, you will receive an archived web link with unlimited access to presentation slides with an audio recording of the presenters and question-and-answer discussion.

Can't participate on this date/time? No problem, register anyway, participate live with those from your organization who can make it, and you will receive a video/audio recording link afterward to view and share with others in your organization.

If you have any registration questions contact:

EGIA Registration Support
1 (866) 367-3442 ext. 385
registrations@egia.org

PRESENTERS

Jack Nagy, Founder Desert Consultants

Jack Nagy
jack.nagy@cox.net

desertconsultants.net

Jack Nagy has a unique and exemplary history in the HVAC industry. With over three decades of handson experience at the contractor, distribution, and corporate levels, Jack's perspective is empathetic to the real-world challenges facing today's contractor and informed by his expertise in the total sales and supply chain. He talks straight and has the ability to simplify business functions to their core.

Jack began his profession in the HVAC industry working for his father's heating and cooling company in New York City. In subsequent years Jack earned a degree in electrical engineering as well as an MBA. Prior to starting his own company, Jack's last 14 were in the Trane organization where he was quickly promoted to Sales Leader and eventually DSO Leader. His demonstrated successes and ability to apply his business acumen in various markets continued to post year over year growth at a staggering rate.

Eventually Jack was awarded the position of DSO leader for the Trane corporate office in the Southwest. Combining his industry expertise and his fresh perspective on marketing, advertising, and lead generation, Jack changed the game for Trane and the market grew exponentially. Under Jack's leadership, sales increased over 400% in four years!

Amanda Dietrich, Regional Sales Specialist with Hearst Media Services

Amanda Dietrich
Amanda.Dietrich@chron.com

hearst.com

Amanda Dietrich is a regional sales specialist with Hearst Media Services. She has 5 years of media experience with a background in digital, search engine marketing, and social media. Amanda is a proven sales consultant that provides excellent customer service and is ready to help you find a way to reach your customers digitally.

Lynn Ide, Manager of SEO with Hearst Media Services

Lynn Ide
lide@localedge.com

hearst.com

Ms. Ide is an SEO expert. Lynn has years of experience SEO, SEM, Social Media Management. Lynn leads a large team of Analysts that use best practices to fulfill digital packages.

Lara Schalken, Director of Editorial with Hearst Media Services

Lara Schalken
lara.schalken@metrix4media.com

hearst.com

Ms. Schalken is a Google AdWords certified professional with expertise in search advertising, campaign building and optimization.

Moderator: Stephen Michael Self, Vice President, Electric & Gas Industries Association


Registration Fees:

You MUST register in advance to receive dial-in information and web access to the presentations

Registration includes unlimited access for anyone in your organization to presentation slides with an audio/video recording of the presenters and question-and-answer discussion. Full contact information for all presenters is provided so you may contact them directly to ask your own questions.

If you are interested in accessing a recording of this Web Exchange please contact Alex Steinhart at xsteinhart@egia.org
or (866) 367-3442 Ext. 384


This Leadership Academy Web Exchange is hosted by:

The Electric & Gas Industries Association (EGIA) is a non-profit organization that serves a over 2,500 installation contractors, regional distributors, product manufacturers and other trade allies delivering energy efficiency and renewable energy solutions to millions of homes and businesses. EGIA also delivers services on behalf of electric, gas, water utilities and municipalities, including financing, rebate program administration and rebate processing; contractor network management, training and certification; and sales channel development and support. EGIA has facilitated the financing of over 80,000 residential and business projects valued in excess of $1 billion, and has administered over $450 million in rebate payments. www.egia.org

Promotional consideration provided by:

Affordable Comfort, Inc. (ACI) convenes thought leaders in home energy efficiency to provide cutting-edge events focused on home performance, green building, and "house-as-a-system" training for building trades, housing groups, and program professionals. ACI's vision is that every family has a home that is energy efficient, durable, comfortable, affordable, healthy, and safe. www.affordablecomfort.org

The Building Performance Institute, Inc. (BPI) is a recognized global leader, supporting the development of a highly professional building performance industry through individual and organizational credentialing and a rigorous quality assurance program. BPI works with building performance industry stakeholders to ensure that the professional bar for excellence in building performance contracting is established and maintained by creating and regularly updating technical requirements through an open, transparent, consensus-based development process. www.bpi.org

Efficiency First is organized so that the Home Performance Workforce can be represented in both National and State level policy conversations. Efficiency First is dedicated to retrofitting of America's homes, building the industry infrastructure to create jobs, and reducing energy consumption, carbon emissions, and our dependence on foreign oil. Efficiency First represents America's Home Performance Workforce, ranging from energy auditors and raters to contractors who are the front line of our climate battle, embodied in green-collar jobs from weatherization to HVAC. www.efficiencyfirst.org

Home Energy Magazine. Home Energy magazine's mission is to disseminate objective and practical information on residential energy efficiency, performance, comfort, and affordability. It is the only magazine that thoroughly covers residential comfort issues from the only approach that really works, systems engineering. www.homeenergy.org


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