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MARKETING:
Whole House Marketing Tactics Worth Stealing

Originally presented March 16, 2012

This event qualified for 1.5 BPI & NARI CEUs and 1 InterNACHI credit.

Discover the low-cost marketing tactics used by others to sell "whole house" energy efficiency improvements. Learn how to use neighborhood workshops, job completion open houses, neighborhood door hangers, yard signs, and at least six more proven marketing tactics.

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Presenters:

Ed Thomas

Ed ThomasEd serves on the Boards of Utility Energy Forum, Home Performance Resource Center and EGIA and is on Recharge Colorado's Executive Committee. Ed managed a geothermal HVAC company in Colorado and worked for Utility Exchange, Market Development Group, Main Street Networks, Volt VIEWtech and Edison Electric Institute.

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Eric Howarth, Vice President, Contractor Services, EGIA

Electric & Gas Industries Association

Eric HowarthAs Vice President of Contractor Services, Eric is responsible for developing and executing EGIA's overall contractor services strategy. Additionally, Eric manages contractor benefits programs that are designed to help EGIA's 2,500+ contractor members grow their energy efficient and renewable energy businesses. Current contractor benefit programs include consumer financing, sales tools and training, business optimization programs as well as marketing and business development services. Eric has
extensive sales, marketing and strategic partnering experience. Prior to joining EGIA, Eric held senior management positions in sales, marketing, and product development for a national big box retail chain.


This event qualifies for…

Up to 1.5 Building Performance Institute Continuing Education Credits Live

BPI Accreited Ccntinuing Education Course RequirementsThe GoToWebinar Attendee Report will be the official record for awarding BPI CEUs. Credit is awarded only to fully credentialed BPI Certified Professionals. Attendees must be individually logged-in to the Web Exchange to receive BPI CEUs. Credit will not be awarded for attendance by telephone alone. At the end of the Web Exchange, the GoToWebinar Attendee Report is submitted to BPI, and CEUs are awarded based on the amount of time in session and interest rating. Credit is calculated using an arithmetic mean of the time in attendance and interest rating as compared to 100% attendance for the scheduled time and 100 Interest Rating. Attendees must be logged in for any portion of the credit to be awarded. Credit will not be awarded for later viewings. Credit is calculated and awarded by BPI. All questions related to CEUs for this event should be directed to CEUs@bpi.org.

Interest Rating: The Interest Rating is a statistic that allows organizers to benchmark and qualify attendee interest in a Webinar. Interest Ratings are computed from a GoToWebinar proprietary algorithm that evaluates each Webinar attendee’s interactions on a scale of 1 to 100 (100 being best). Factors that contribute to the Interest Rating include, but are not limited to: attendance length, attentiveness during the session (i.e., not switching windows, checking email, etc.), number of questions asked and an attendee’s successful completion of polls, surveys and registration. Anyone registering and listening AFTER the event will NOT receive credit.

InterNACHI Approved for 1 Education Credit
InterNACHI approved

This has been approved for 1 InterNACHI Education Credit.

Find out more about InterNACHI on their website.

National Association of the Remodeling Industry Continuing Education, 1.5 NARI CEUs

BPI Accreited Ccntinuing Education Course RequirementsThis event qualifies for 1.5 NARI CEUs. We are pleased to announce that NARI (National Association of the Remodeling Industry) has granted CEU's (continuing education units) for this event.

Find out more about NARI on their website.